I could literally write 10 books in this subject and will definitely give you more detailed information later on, but this is how some say “where the magic happens”, here is where you could give up to internet marketing the best designed website, all the social media pages in the world and so forth if no one is finding you online there is just no point of losing your precious time and money on these internet adventures. Traffic=customers=sales
Search engine optimization: SEO or search engine optimization is probably one of the most important pieces of the online marketing puzzle. This is where if done correctly can take your business from a small pop and mom corner shop to a large online retailer. Basically millions of people search every day for services and products online trough search engines, SEO is what helps you beat the competition so more people will find you.
Social media: If by now you don’t know what Facebook or twitter is you must have been living under a rock for the past 5 years. As you know today almost everyone is connected online with their friends, family and colleagues trough some social media site. You need to take advantage of this by creating a social media campaign, just as I explained earlier affordable search engine optimization web design, you won’t do much by just putting up a Facebook or Google+ profile, you have to create a strategy to reach all those potential customers with which you can easily interact online.
Paid online advertising: Just as important as some other online marketing methods paid online ads can be a very effective sales tool. Between Google Adwords, Facebook and banner ads there are plenty of companies looking for you to spend your beloved dollars advertising with them, make sure that before you take your shiny credit card out of your wallet you analyze and understand where your money is going and how is it going to help your online marketing efforts.
There are plenty of other online marketing strategies to follow, for now I wanted to cover some of the most important basics that will hopefully guide you on the right direction. Please keep tuned for more tips and information to help you create or enhance your small business online marketing campaigns.